I've just joined a small firm. I wish to write a 1 or 2 page 'business focus plan' - where the company is - where it is going - target customers - products / services to promote - and how.
Its a small IT helpdesk support to other companies. I've put in:
* 10% Margin & growth pa - nil debt
* 75% chargeable staff - 75% charge-out
* Main services to push
* Main rivals (and their main clients we would like)
* Other key targets
* For the 3 main service areas - who & briefly how we would promote the service
Its a mini business plan - but want to flesh it out a bit more (without spending much time on it) - what other sections could I have - what else could I discuss?
A key area to identify is total potential market (Growth/Decline), and Marketing Strategy (Internet/Webclicks/Directories/Newspapers/DirectSales/Leaflets/Email) etc, and their potential associated costs and potential return on investment.
Business Focus Plan?
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