Do businesses still use yellow pages as an advertising medium..........?

[stepney_lad]

to promote there company as much now, as opposed to say. 10 years ago?
If so, do you find it cost effective.

I am planning to advertise my company in the plumbing section of central london, it is extremely expensive in the larger format, so i was hoping for some feed back, particularly from plumbing companies, or other small bussinesses, also how would you say it fares up against internet advertising.

Thanks in advance

[My sage name]

Hi
Having worked myself for many years in the advertising business, it has changed a lot.
With respect no company who it getting business will help. You are there competition
The best form is always word of mouth
Before you go ahead on spending your cash to advertise

A: How far are you prepared to travel to a job
B: Be prepared for silly call outs that wast your time
C: Time is money
D: Do you have in place a set call out fee
E: Who is the competition on the area you want to work in
F: People who use yellow pages can't be asked to trough through a lot of company's, they go for the first and nearest they find
G: No matter how much you pay if your add is to fussy people go to the simpler
H: Never run your competition down to try and get business

To be honest save some cash, get a leaflet together make it simple
Say you are local, put all phone numbers and email on it, always make sure someone will pick up the phone, or they go elsewhere.
Say you give a discount for fist call out, you don't have to but it helps
Remember it takes time for a business to grow, so keep your costs as low as you can
Give a great service with a smile, and your bound to get a cuppa
Hope you get something from that and good luck

[katt121]

Its more Yell.com now the online version. But people still do use the Yellow Pages.

[jinz]

Of course.

They have an online version now, too.