I use to think it was suppose to mean that them being tilted the right makes up for all the other mainstream media being tilted to the left. Obama, before elected, said that he'd probably be a couple points higher in polls if not for them so maybe Fox News does help balance the other liberal networks (MSNBC being very liberal for example.)
As for them not admitting it, I guess it would be bad for ratings. The controversy seems to just get them even more attention. As if they didn't get too much already.
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