Usually but it depends. If the football team is a charity it will be. However part of the sponsorship may not be deductible if the company gets a client entertaining benefit from the sponsorship.
Assuming it is deductible this means they can deduct from their income/turnover to calculate their taxable profits - hence although they may sponsor £100, it would only really cost them £70 as they would save £30 in tax.
If a company sponsors an ammature mens football team, is the money they donate tax
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